HMGRL® is an independent female-owned brand established in the UK, driven by the vision to redefine streetwear for the modern woman. In a landscape dominated by fast fashion and profit-driven agendas mainly by men, we stand apart, refusing to compromise on our values. Each product we offer is a testament to our dedication to craftsmanship and authenticity, designed and crafted in limited quantities by our hand-picked, experienced small team. As our brand and community evolve together, we remain committed to constant growth and innovation, always striving to provide the highest quality at a reasonable price without compromising on excellence.
RESPONSIBLE PRODUCTION By maintaining complete control over our supply chain, we guarantee responsible, cruelty-free production that aligns with our core values. We strive for continuous improvement, always searching for innovative, eco-friendly materials and services that elevate our brand and business to new levels. Most of our garments are constructed from premium, all-natural fibers, and our custom organic dyes are sourced from pure, unadulterated sources, providing you with a long-lasting, chemical-free garment that is safe for both you and the planet.
SUSTAINABILITY INITIATIVES We are committed to sustainability beyond sourcing organic fabrics and responsible production. We extend our dedication to the environment in various ways. For example, all of our signature brand packaging is made locally with recycled and eco-friendly materials. In addition, we have partnered with FedEx Express, a shipping industry leader, which provides a premium, fast, and reliable delivery service while actively working to reduce their environmental impact. Learn more about their priority earth initiative here.
COMMITMENT TO ETHICS When you choose HMGRL®, you can be confident in our commitment to fair labour practices, animal welfare, and environmental sustainability. We believe that quality, human rights, and animal welfare should never be sacrificed for the sake of cost. Our commitment to sustainable production and high quality is evident in every aspect of our clothing, starting with the seamstresses who handcraft each piece. By paying wages in line with global standards, we ensure that our customers receive only the best, crafted with care and attention to detail. Our prices reflect our commitment to high-quality, lasting products crafted from the finest organic materials and dyes available.
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